Health AI product platform enabling enterprise engineering teams to deploy healthcare search and agentic workflows through LLM- and RAG-powered APIs. Clients include TELUS Health (NA) and Dedalus (EU).
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Defined market, ICPs, and platform positioning: Led a critical narrative pivot from an enterprise health search tool to a health-grade AI infrastructure for builders, clarifying core use cases and buyer value across data and retrieval layers.
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Increased demand and inbound quality: Executed the new positioning across website, event messaging, and GTM collateral, contributing to a 10% increase in web traffic and generating ~30 MQLs per tradeshow.
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Accelerated pipeline velocity: Architected a repeatable sales enablement suite (pitch decks, one-pagers, demo narratives, videos) that shortened the path from story-ready to sales-ready.
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Delivered a full brand revamp: Led an external agency and partnered with C-suite stakeholders to launch a new brand aligned with the platform repositioning and long-term product strategy.
End-to-end adtech platform powering brand and performance advertising with automated, ML-powered optimisation and full-funnel measurement.
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Defined platform value and improved sales clarity: Owned platform-level positioning and narrative, translating a complex adtech system into a clear, unified value proposition that enabled the sales team to confidently pitch the full platform across advertiser use cases.
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Drove adoption across new launches and scaled products: Led product-based GTM strategy across multiple ad solutions (TopView, influencer ads, and in-feed performance ads), owning both new product launches and scaled offerings to grow advertiser adoption and spend.
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Generated inbound demand: Led a thought leadership program across whitepapers, articles, and webinars; a flagship branding solution campaign generated 1M+ views and sustained inbound demand.
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Led team and budget management: Managed a C$2.35M annual marketing budget and led a team of 6, delivering outcomes aligned with product growth and monetisation objectives.
- Led communication and campaign strategies for international brands (Amazon), adapting messaging for local markets to increase relevance and consumer engagement.
- Drove agency growth by leading new business pitches, achieving a 60% client win rate across regional and global accounts.
- Managed a C$0.6M+ annual portfolio of retainer and project-based clients, prioritizing investments and ensuring delivery against brand and business objectives.
- Developed and executed targeted communication strategies to increase brand visibility and support mid-funnel campaign goals for multinational clients.
- Managed multiple client accounts concurrently, delivering work on time and within budget while maintaining an 80% client retention rate.
- Curator / Marketing Manager, Hive Center for Contemporary Art (2013–2015) – Led marketing and sales for solo exhibitions, achieving an 80% sell-through rate.
- Program Manager, Red Gate Gallery (2013)